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LOHAS stands for Lifestyles Of Health And Sustainability and is used as a generic term to call people concerned with healthy a lifestyle and conscious of protecting the earth and the environment.
The concept was first advocated in 1998 by an American sociologist and a psychologist and the LOHAS market in the U.S. is said to have the following five key segments. |
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Sustainable Economy |
Resource-efficient products, renewable energy, green building, etc. |
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Healthy Lifestyles |
Natural and organic food; supplements, etc. |
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Alternative Healthcare |
Naturopathy, acupuncture, etc. |
| 4 |
Individual Development |
Yoga, fitness, capacity development, etc. |
| 5 |
Ecological Lifestyles |
Ecological home, home renovation, greener appliances, etc. |
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“Lifestyles of Health and Sustainability (LOHAS) describes a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 30 percent of the adults in the U.S., or 63 million people, are currently considered LOHAS Consumers.
”The interconnections between global economies, cultures, environments, and political systems play a large role in the holistic worldview of the typical LOHAS Consumer, but equally important are the interconnections of mind, body and spirit within individuals. This focus on Personal Development, with the ultimate goal of achieving his or her full human potential, is of utmost concern to the Cultural Creative. The current growth in this market group strongly supports the notion that spirituality is no longer relegated to the New Age periphery but is undeniably migrating to the center of mainstream cultural awareness.
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Green building and industrial goods
Renewable energy
Resource-efficient products
Socially responsible investing
Alternative transportation
Environmental management |
Natural, organics; nutritional products
Food and beverage
Dietary supplements
Personal care |
Health and wellness solutions
Acupuncture, homeopathy, naturopathy, etc.
Holistic disease prevention
Complementary medicine |
Mind, body and spirit products such as CDs, books, tapes, seminars
Yoga, fitness, weight loss
Spiritual products and services |
Ecological home and office products
Organic / recycled fiber products
Environmentally friendly appliances
Eco-tourism and travel |
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