That is why we, as a Web company, wanted to play a part in connecting LOHAS consumers and businesses through the familiar tool of the Internet.
 As you may have seen on TV, global warming shows no signs of slowing down and our food, clothing and housing may be at risk if nothing is done.Living in this modern world may have already jeopardized us as various harmful chemicals are already used in our food, clothing and housing.
It goes far beyond that.The number of those who put profit first is increasing, often using force to attain power, and the superpowers have provoked a war to secure crude oil.
When it comes to curbing nuclear power dependency, even Japan seems to give off a negative vibe.
 Since we reached the 60 year milestone after the last world war, don’t you feel that things really began to go down hill concerning the environment, food and house, etc?Children with atopy and asthma are on the increase.More and more people are killing themselves.
The cause may be the result of an increase in the number of people under stress succumbing to diseases and even abandoning affluent lifestyles that they should be able to enjoy.
 The recent Okinawa boom features a slow life you can enjoy at your pace surrounded by nature at one tenth of the cost of living in the city.Some may say such a life belongs to losers and merely a flight from reality but it should be viewed a natural and good choice.
We hope this project will contribute to a large increase in the number of LOHAS consumers, and helping them to develop a sharp eye for services, goods and businesses friendly to the environment, humankind and the future.
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